CLIENT: With close to 200 locations in 22 states, InTown Suites is the the largest wholly owned economy extended stay in the United States.
PROJECT: InTown Suites had a lack of continuity and quality throughout their marketing and promotional materials. With the launch of an extensive, system-wide renovation initiative, they needed a new, cohesive visual identity with a fresh, contemporary style that would properly represent the updated brand and support the exciting new improvements taking place.
CONTRIBUTIONS: Creative Direction, Design, Copywriting
PRODUCED: Developed a new visual style, and executed the look and feel throughout a wide variety of print collateral, including brand standards, marketing and promotional materials, and both internal and external communications.
• Poster Promoting Brand & Property Updates
• Brand Standards
• Grand Opening Flyer
• Guest Brochure
• Business Card
• Flyer Promoting Video Contest
• Table Tent for Green Initiative